QUIKSILVER
CONSULTANCY & PRODUCTIONSince 2018, we have worked to integrate sustainability into the core of the Quiksilver brand strategy by conducting monthly meetings with the internal CSR committee. In 2021 we co-created a sustainability section on Quiksilver’s global website. We are continually providing guidance on how the brand can implement its sustainability initiatives on a daily basis.
"Sugarcane has helped us over the last two years to put in place a Quiksilver-wide sustainability strategy. We began by taking stock of existing practices, before identifying priority areas for action, setting short- and long-term objectives, and drawing up a realistic roadmap to achieve them. This work has been rich in teaching at all levels and has made it possible to see much clearer on a subject difficult to grasp for an international brand of more than 50 years."
"At Quiksilver our mission is to lead boardriding culture and beyond, while preserving the future of our playgrounds, the mountain and the wave. To help us achieve this it has been extremely insightful to work with the Sugarcane team over the past two years. They are true long term partners who challenge us to explore what’s possible and go beyond the expected. They have a deep understanding of our brand and bring a much-needed clarity between connecting the art and science aspects of sustainability."
